Supercharge Your Coaching with Brain Science

Increase your value as a coach by learning the science of habits, happiness, productivity, and overcoming fear.

(Oh, yeah -- and get 30 CCE credits too!)

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What past coaches have said about their experience...

Rated as one of the Best Courses for Coaches

"James's course has been nothing less than transformational in my coaching business. I'm referencing the new information I learned from him in nearly every coaching session. EVERY COACH I KNOW could benefit from his wisdom and treasure trove of practical resources. I don’t know how I coached before learning all this powerful information! If I had one piece of advice, it would be this: TAKE HIS COURSE now!"

"Brain by Design is one of the richest and most informative courses I have taken! James is a truly delightful and incredibly insightful presenter. There is so much interesting data shared in such an approachable way. I LOVED this course! Highly recommended for any person coaching any type of group. The ROI is amazing!"

Daniel Prince, ACC, 

Co-Founder, Prince Coaching and Consulting

Kim Hodous, ACC

Life Coach

"OUTSTANDING COURSE!! Best I've ever taken for personal and professional growth! HIGHLY RECOMMEND! Excellent insights combine leading edge brain science with practical real-life examples and a powerful toolkit. Don't want it to be over!! James is awesome!"



"For once, a course with super practical information I can use immediately with clients, for almost all the ICF continuing education credits I need for my MCC renewal. Wow! I loved it! I used content from every session not just with clients but for myself, too. Can't say enough positive things about it!"

Cynthia Roney, PCC, Executive Coach

CEO, Executive Passage,

Ex-Public Company Biotech CEO

Jane Massengill, MCC, LCSW, Leadership Coach

"There are three things that really stand out about this course. First, James did an excellent job communicating information that is complex and technical, into language I could easily understand and digest. The second thing I loved about this course was the immediate practical application of this material. This literally made me want to go out and tell everyone about the module we were working on, so they, too, could learn how beneficial this information can be to their lives (which I did!). Finally, James was a great instructor. He was patient, kind, and very knowledgeable. The personal stories, exercises, and resources he shared were tremendous! This course has had a huge impact on me personally and I know my clients are and will continue benefitting from this incredible wealth of information for a long time!"

"A great survey program of current research and tools that can benefit any client. There's no way I could have amassed as much knowledge covering so many topics on my own in as short a period. My biggest insight was around using pre-decisions to interrupt worry and other negative emotional loops. It's been a game-changer for me and now I have more tools to help my clients when I spot them doing likewise. So very glad I took this class. I was initially motivated by the topic and the 30 credits and walked away with so much more! A great investment in my business!"

Angela Durham, ACC, Wharton MBA, 

Leadership Coach, Founder and Managing Partner, Redwood Consulting Partners

Helen Kosinski, PCC, MBA

CEO, Better Than Ever Coaching

“This is one of the best classes I've taken in a long time. James is a great presenter - knowledgeable, well-read, and engaging! The material is very interesting and practical and the teachings can be easily applied for clients and for self! I highly recommend it!”

"Believe me, as someone who reviews continuing education programs daily, James's is OUTSTANDING!"

Maria Lester, Program Accreditation Coordinator, ICF

Terri Conti, MCC, 

Principal, Evolving Leaders, Executive Coach and Consultant

"Oh my, WHAT DIDN'T I LEARN in this course? This course and James were SIMPLY FANTASTIC! Brain by Design effectively and effortlessly combines science (specifically neuroscience) with real life and explains not only why we do the things we do but more importantly HOW WE CAN CHANGE it for the better by understanding and capitalizing on how our brains work (i.e. its neuroplasticity). The fact that we can impact how we show up, how we live, how we function on a deep and sustainable level was incredibly empowering.  

Brain science + real life + doable strategies + fun = this course

As a professional coach, this course has given me a more in-depth brain science foundational understanding and the research behind it by which I can build on my coaching interactions and better support my clients in a meaningful way. The instructor James is a jewel. A combination of science, wisdom, compassion, humanity and joy all wrapped up in one curious-minded body and soul. He's a life-long student and was undergoing a 1-year Deep Change project for the duration of our course. JAMES BREATHES WHAT HE TEACHES and is a natural teacher who dispenses his knowledge in such a WARM, CONVERSATIONAL manner that often you felt like you're speaking with and listening to an old friend rather than being taught. The way the course is designed with 12 self-directed (paced to an extent) pre-recorded online courses+ 6 virtual live sessions worked really well as it gave you the opportunity to go over a wealth of information in your own time and then come prepared to have a deeper discussion during the live sessions. The fact that it's accredited by ICF for CCU's is appealing as well but I would take this course even if that wasn't offered. James also provided a number of resources (i.e. books, links, key people, etc. that attendees have unlimited access to forever.) both during the pre-recorded and live sessions so you could explore the concepts more in-depth. I came away from the course feeling empowered re: the science but also with a large number of practical tips, strategies, etc. that I can confidently start applying both personally and professionally. If you're looking for a course that's LIFE-CHANGING, literally, you MUST DO Brain by Design."



Gigi Khonyongwa-Fernandez, ACC, 

CEO, Families Blossoming

"James has a true gift. The way he takes the science and provides the relevant bite size information at the right time in the right manner and connects so well with his target audience is incredible. Full of implementable pieces along with the relevant data/science needed to understand the root of key elements and how they all connect together. I wish there was a part 2!"

"PRACTICAL, ACCESSIBLE, and TRANSFORMATIONAL...right from the first session."

Sally Felkai,

CIO, Emily Carr University of Art and Design

"This class was a fascinating romp around the world of Neuroscience. Super upbeat and very comprehensive. Not at all stuffy or overly academic!"

Jonathan Siener, PCC, Senior Manager, Gavi

Renée Riley-Adams, PCC, Founder, Balanced Life Coaching

"The course is designed and instructed in a way that KEEPS YOU captive and WANTING TO KNOW MORE. I would DEFINITELY RECOMMEND it!"

"James was very ENTERTAINING and FUN to listen to, with a gift of helping people see how their brain can work for them or against them. His course is a MUST-DO!"

Tawanna Preston, MA, ACC, Senior Vice President, 

Ginnie Mae

Susan Williams, PCC, 

CEO, YesUCan Coaching

"This course was stimulating and inspiring. Not only did I learn information that will help me as a coach; I also developed new insights to help me be happier and more productive. James is a WEALTH OF KNOWLEDGE."

"A treasure for life! The way James explains each concept, I now use with my clients -- because it helps them to understand it much better: the battery, the roads, the snow mountain, the thimble, etc. I didn't think that I could learn so many interesting and useful things in every session! It has been a wonderful experience! 

James's ENTHUSIASM is CONTAGIOUS!!"

Diane Locke, MA, PCC Executive Coach,

CEO, Ellis Locke

Sandra  Donadeu, PCC, 

Life Coach, Executive Coach, Nutritional Coach

Want to differentiate yourself as a coach?

Backing up your recommendations with cutting-edge science helps your clients see your value.

The Four-Course Bundle


gives you  30 CCEs (23.5 Core Hours + 6.5 Resource Hours)

It Includes...

The science of habits is the key to any successful change effort. If you know how to coach someone through mastering their habits, their results will increase exponentially.In this course, you'll learn how to use proven methods like habit-stacking, keystone habits, and habit-tracking. Helping your clients make or break any habit has never been easier.

Do your clients ever tell you that they struggle with distraction? How about checking their phone, email, or social media too much? This is a course on the science of focus. You'll learn how to help your clients maintain their peak performance by avoiding the traps of multitasking, getting more done by working less, conquering procrastination, and staying laser focus in a hyper-distracted world.

Overcoming fear is a learnable skill. This course will give you the tools you need to help yourclients reduce anxiety, stop worrying about things they can't control, and take actions that will help them manage uncertainty. Whether they're struggling to start something new, yearning to get out of their comfort zone, or feeling socially anxious, this course will teach you how to help them unlock and lean into their courage!  

The science of happiness is one of the most powerful tools in any coach's toolbox. In this crash course on positive psychology, you'll learn how to help your clients harness the power of positive emotions, the amazing benefits of mindfulness, how to achieve “flow,” and why gratitude is a game-changer. Your clients' happiness will never be the same.

The Brain Science for Coaches course is a crash course on everything you need to know about the science of habits, happiness, productivity, and overcoming fear -- and most importantly, how to use brain science to help your clients flourish! Not only do you get full access to the four on-demand courses, but we meet live every week for eight weeks to discuss easy-to-use tools and exercises to help clients overcome obstacles, learn how to rewire their brains through neuroplasticity, create meaningful momentum in their lives, and master their habits. We'll workshop in detail each week how the content applies to specific client challenges -- so you'll walk away not only knowing the science but knowing how to apply it in a variety of situations. This course is designed for the kind of personalized learning that allows you to get each and every one of your questions answered. It's hundreds of the most cutting-edge books and thousands of scientific articles about the brain and behavior all packed into an easy-to-understand, fun, practical, and coach-centered learning experience. Differentiate yourself as a coach by mastering both the science and the brain-based tools and strategies your clients need to thrive!

All Courses are Certified for Continuing Coach Education Credit (CCE) through ICF.  Click here to see our ICF listing.

Check out a sneak preview of the course!

Here's a brief summary of the session on 

Mini Habits from the course!

How It Works

1) Sign up for the 4-Course Bundle for only $997 

3) Attend the 8 Live Sessions.  Next cohort starts Sept 8th!

95% of coaches choose the bundle. You'll get the most CCE credits (30) and the best deal. 

We meet on Thursdays at 11:00AM PST/2:00PM EST

Sept 8th = Habits

Sept 15th = Habits

Sept 22nd = Productivity

Sept 29th = Productivity

Oct 6th = Overcoming Fear

Oct 13th = Overcoming Fear

Oct 20th = Happiness

Oct 27th = Happiness


Next cohort start date is:

November 3, 2022


(If you'd like to enroll in a later cohort, you can register now and just send me an email requesting that you be put in a later cohort.)

If you don't need all 30 credits, you can get 7.5 CCEs by signing up for a single course for $297.

2) Go through the pre-recorded courses on your own

At your own pace, finish the videos and exercises for each course. While it's helpful to finish this part before attending the live sessions, it's not essential.

After each session, you'll submit a short reflection designed to deepen your learning. You can download that here.

4) Reach out to me with any questions

I'm more than happy to clarify any questions you may have. Feel free to email me at: 

james at brainbydesign.com

Take your coaching to the next level!

Gain the confidence you need as a coach by grounding your coaching practice in science.

©2022 Brain by Design, All Rights Reserved